At key stage 4, there are 2 courses to choose from in the Business Studies department plus one course that will be no longer available once the current year 11 complete in 2019. In each of the courses students are encouraged to always be aware of business events that are happening in the local and national news, to help them put what they have been learning in the classroom into a real context.
GCSE Business Studies
We follow the AQA GCSE Business Studies course. This comprises of the following units:-
Business in the real world
Looking at why people start a business and the skills required.
- Different business types.
- How to plan a business and why it is so important
- Stakeholders of a business
- How businesses choose the best location
- How businesses grow
Influences on business
Looking at how things that are beyond the business’ control can affect them for example:
- The economy
- Ethical Considerations in running a business
- How new technology can affect business
- How a business can deal with competition.
- How the law effects business
Methods of producing goods and choosing the best method
- Stock control
- Picking the best supplier
- Logistics and supply chains
- How to maintain good quality in the business.
- How businesses organise their staff
- How they recruit and train effective staff
- How to keep staff motivated
- Different types of contracts
- How businesses choose their target market
- How businesses promote their products and services
- How businesses decide their prices
- Theory such as the product life cycle and Boston Matrix
- The marketing mix (product, price place and promotion)
- Market Research
- Calculating revenue, costs, profit and break even.
- The financial documents a business has to produce
- How to find out if a business is doing well financially or might run into trouble.
There are two exams at the end of year 11. Each is 1 hour 45 minutes.
For more information go to https://www.aqa.org.uk/subjects/business-subjects or speak to the teachers in the Business Studies department.
The Cambridge National in Enterprise and Marketing
Some students take the Cambridge National in Enterprise and Marketing.
This course covers a lot of the same content as the GCSE but is assessed in a different way.
Unit RO64 – Enterprise and Marketing Concepts
This is an exam worth 50% of your overall grade. It will be taken in January of year 11.
In this unit you will learn about:
- Different types of business
- Market Research and how businesses choose who to target their products to
- Calculating revenues, costs, profit and break even
- How products change over time and how businesses can keep them popular
- How outside influences affect the products a business produces
- Pricing products
- Promoting products and services
- Good customer service
- Types of business
- How to raise money for your business
- Business plans
- The different departments (functional areas) of a business and what they do.
Unit RO65 – Design a Business Proposal
This unit is all coursework and is worth 25% of the overall grade.
Students are given a business challenge and they must come up with a product idea. They must research it, design it and make sure it will make them money!
Unit RO66 – Market and Pitch a Business Proposal
This unit is coursework and is worth 25% of the overall grade.
The students have to come up with a brand identity and advertising for their business idea.
They must also produce a dragons den style pitch for their business idea and present it!